ResortQuest won second place in a contest sponsored by the search giant, Google. The contest challenged advertisers to use their creativity and innovation to create compelling new display ad builder ads. The winning entries stood out for their choices of template, ad copy, use of images, and overall creativity.
ResortQuest’s winning entry promoted the vacation rental leader’s Destin condos, which are available to anyone interested in short-term, luxury accommodations. Google noted the ads received “a low cost per conversion” compared to other ads, meaning they were most effective in generating bookings and revenue.
John Ellis and Rob Earp manage ResortQuest’s online advertising. John Ellis said, “Low cost per conversion was achieved because the cost per click model is far more efficient than cost-per-impression contracts typically required when launching banner campaigns.” Rob Earp added, “The ease of constructing ads combined with the versatility of purchasing placements on the fly will change how we all purchase and manage display advertising.”
ResortQuest was among the first to embrace Google’s Display Ad Builder and has been rewarded with increased revenue and greater brand recognition.
The AdWords Display Ad Builder allows advertisers to design their own banners in just minutes – for free - using templates provided by Google. Users can customize colors, fonts, text, and add logos and images of their products and services. Based on just one design, Google automatically creates up to six ad sizes that can be run across the Google Content Network, the largest global ad network.