By mid-day August 6, ResortQuest Delaware announced that it set a new record for the number of online bookings and guest stays. While only 218 days into the year, more reservations were made online than the total number of online reservations recorded in 2008. In addition, online bookings made in July 2009, by number and volume, were up approximately 45% over July 2008.
"To achieve success in online distribution and bookings, three things are key," explains Cheryl Spezia, ResortQuest's Corporate Vice President of Sales and Marketing. "The ability of ISILink for direct and immediate availability, an effective website, and optimization [of the website are all critical to the success of our online marketing efforts."
"Our accomplishments online in the last few years, and especially now in this economy, combined with our dedication to customer service, bodes extremely well for our continued success in this market," says marketing manager of ResortQuest Delaware, Tim Fisher. "We can not lose sight that each one of these online bookings is a family placing their trust in us to deliver a truly memorable vacation." ResortQuest manages over 600 Delaware vacation rentals, all with convenient access to beaches, golf, tennis, and area shopping and dining.
Overall, ResortQuest has experienced a dramatic increase in online bookings since using ISILink at a majority of their destinations. "I believe that when a buyer can easily view and reserve a specific home or condominium on a website, it only increases their confidence in booking a vacation rental online." Spezia says.
"Instant Software is proud of its relationship with ResortQuest. This proves that increased reservations can be accomplished with the right technology," explains Dave Hopcroft, Instant Software's CEO.
ISILink is a data hub that consolidates, normalizes, and interprets data from suppliers' reservations systems and enables seamless real-time automated bookings between the different parties' systems. Distributors connect to ISILink and automatically pull information such as property descriptions, availability, prices, and guest reviews to market to potential travelers. When a traveler books a vacation property, the reservation information is sent back through ISILink to the property manager's reservation system and automatically confirms the booking in real-time.
About Instant Software
Instant Software Inc. (ISI) (www.InstantSoftware.com) is the nation's leading provider of technology solutions for the Vacation Rental Management industry. Instant Software's complete end-to-end solutions include the market leading Reservations and Business Management Solutions; First Resort Software™, PropertyPlus™, Entech™, and V12.NET™, plus Online Solutions integrated through ISILink™, the most powerful web distribution system in the industry. ISI has installed software at more than 2200 property management companies and vacation rental resorts throughout North and Central America and the Caribbean. ISI was the first in the vacation rental industry to bring real-time online booking, serves more than 200,000 vacation rental properties and services more vacation rental management companies than any other in the U.S.