Parsippany, N.J. — (April 16, 2012) — Wyndham Vacation Rentals, the world’s largest professionally managed vacation rental business and part of the Wyndham Worldwide family of brands (NYSE: WYN), announced today that Bob Milne, president, Wyndham Vacation Rentals, North America has been invited to speak at the Mountain Travel Symposium (MTS) 2012 in Squaw Valley/North Lake Tahoe, California. The 37th annual conference is taking place now through April 21, 2012.
Milne, who has more than 25 years of experience in hospitality and resort property management, will be participating in the executive panel “The Real Deal on Daily Deals,” which will be held on Wed., April 18 from 4:15 p.m. to 6:00 p.m. during the general session. This event will examine how the ever-growing “Daily Deals” phenomenon pioneered by companies like Groupon™ and LivingSocial is affecting the travel and tourism industry. Milne will provide commentary on how these deals can be used as an effective sales tool and how suppliers can work with these companies while still protecting their higher yield channels. He will be joined by Jennifer Pfeiffer of Groupon™ and Dave Madden of LivingSocial Escapes. The moderator will be Douglas Quinby of PhoCusWright.
“I’ve been attending MTS for many years and it has always been a valuable resource for building relationships and keeping up to speed on new trends and ideas affecting the travel industry, especially mountain travel experiences,” said Milne. “This year as a speaker, I look forward to sharing my perspective on some of the hot topics in our business.”
With over 1,000 participants expected to attend, MTS is the single largest and longest-running annual gathering of mountain travel professionals in North America, according to its website. It features two days of general sessions and workshops; two separate trade shows - the Trade Exchange, geared toward tour operators, and the Group Exchange, geared toward ski clubs and councils; The Forum, which includes presentations from nationally-known speakers as well as individual breakout sessions on practical and topical issues. In addition, a variety of receptions, parties, and activities are scheduled throughout the week to maximize networking and relationship building.
Groupon™ is a trademark of Groupon, Inc.